LEGO Serious Play is a structured and fun tool for communications
Lego Serious Play
LEGO Serious Play
From tangible modelling to systemic solutions — when the organisation's language must be three-dimensional.
Problem
In strategic deliberations, crucial assumptions remain implicit. Members hold different mental models but do not articulate divergence until after decisions are made. Dominant speakers set the frame; reflective participants withhold perspective. When organisations launch digital tools, gaps between user needs and design assumptions often surface only after implementation.
What I do
I employ LEGO® Serious Play® to surface and synthesise tacit knowledge before decisions are documented. Building forces concreteness: “excellent teamwork” becomes architectural specificity — how people actually coordinate. When all participants build simultaneously, all speak. Quieter voices signal perspectives that otherwise remain silent.
Typical formats
- Half-day taster (introduction + one strategic question)
- One- to two-day facilitated session for a leadership team
- Multi-day system modelling for complex, multi-stakeholder problems
Who this is for
Leadership teams, product owners, and multi-stakeholder groups where crucial knowledge is tacit or dominant voices skew the room.
The session process
- 01 Practice — build simple models, learn metaphor and story
- 02 Task — the facilitator sets a building task
- 03 Building — everyone builds their response individually
- 04 Story-telling — each explains their model
- 05 Refining — the story is refined into a sharper question
- 06 Modelling — build a holistic model with all stakeholders
- 07 Analysing — draw connections to find the roots
- 08 Playing — play through future scenarios
- 09 Concluding — agree principles of action